Because recommendations are so visible, you can’t afford to take a scattershot approach. Now that you’re inspired to enhance your profile with recommendations, it’s time to strategize so that you can make the most of them. The Four-Step Process For Requesting Recommendations Plus, the content of those recommendations becomes searchable text – connecting you to people who need what you have to offer. Recommendations give you the opportunity to have others reinforce your claims.Īn excellent bonus is that your recommendation shows up on the profile of the person who provided it (under Recommendations: Given). Most of your profile is you talking about you – who you are and what you have done. They confirm what you say about yourself in your profile. Your LinkedIn recommendations support the fifth element of digital branding – validation. And even better news! Thanks to recent significant feature enhancements, your LinkedIn profile supports all five measures of online banding. This is great because your audience will read your profile even if they don’t look for it directly on LinkedIn. Great news! When someone googles you, your LinkedIn profile will likely show up at the top of the search results. others who share your name?), diversity (is all your content text-based or is there multi-media?) and validation (do others confirm your self-pronouncements?). Those who are researching you will evaluate your Google results based on the five elements of digital branding: volume (how much content is there about you?), relevance (is the content consistent with what they expect/need?), purity (can they determine what content is about you vs.
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